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For us, fashion means playful, colorful and innovative. It is extravagant and never subject to fixed norms. For us, the woman who wears them is self-confident, open and individual. She is independent of dictates, free from prejudice and represents an extroverted attitude. Our keywords KNIT. PASSION. LOVE. stand for knitwear in all facets of craftsmanship, unique prints, implemented playfully and exclusively, and our love for everything we do and what we do best - designing new fashion - always made with love. Not only our company history stands for family, but also our community of loyal Oui fans.