The inspiration for this theme is the cool, laid-back California lifestyle. In this collection, bold colours are often washed and combined with more neutral shades to create a new constellation. The aim here is to awaken positive joie de vivre, to underline the affirmation of life. A joyful collection in colour and – Happy Oui through and through!
This programme is primarily based on casual knitwear and shirts. Very important here are the washes, stone wash, enzyme wash and the colours, which become more subtile by this wash, more interesting and precoius. Multicoloured stripes play a major role.