The model is wearing a burgundy cardigan with fringed detailing and a matching top, paired with a dark red leather midi skirt.
Julia Lauer
Senior Marketing & Communications Manager
Updated on: 02.10.2026
Reading time: 5 minutes

Every season brings a colour that perfectly captures the mood of the moment. This autumn, that colour is Bramble Berry. This rich Bordeaux shade adds depth, character and modern elegance to any outfit. It feels both powerful and feminine at the same time. 

In our Cosmopolitan Muse collection, Bramble Berry becomes the heart of a fashion story that combines confident urban style with modern femininity. The colour runs throughout the collection and shows just how versatile, premium and contemporary Bordeaux can be. 

Burgundy knit cardigan: Cozy, textured design with button front, perfect for layering in cooler weather. Burgundy knit cardigan: Cozy, textured design with button front, perfect for layering in cooler weather.
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SOLD OUTCardigan - bramble berry
199,95 €
LACY Trousers - bramble berry LACY Trousers - bramble berry
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NEWLACY Trousers - bramble berry
139,95 €
Casual women's pullover: Burgundy turtleneck pullover with 3/4 sleeves, perfect for a cozy look. Casual women's pullover: Burgundy turtleneck pullover with 3/4 sleeves, perfect for a cozy look.
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NEWPullover - bramble berry
99,95 €
A close-up of a cardigan and a top in burgundy.

Why Bordeaux Is So Popular Right Now 

Bordeaux is one of those colours that never truly disappears, but this season it feels more relevant than ever. 

Its appeal lies in its versatility. Bordeaux feels luxurious without being too bold. It has the depth of darker winter shades while bringing more warmth and personality than classic black. The result is a modern elegance that fits perfectly into today's fashion landscape. 

At the same time, Bordeaux reflects confidence and femininity. It feels strong, sophisticated and modern, making it the perfect match for Cosmopolitan Muse. 

A model is wearing a cosy knitted scarf in burgundy.

Premium Knitwear in the Season's Key Colour 

As with every Oui collection, knitwear plays a central role in Cosmopolitan Muse. 

As a German family business in its fourth generation, we have been creating modern knitwear for women for decades. Innovative yarns, premium qualities and a strong focus on comfort are at the core of our knitwear expertise. 

In Bramble Berry, knitwear pieces become even more special. The rich colour highlights textures, yarns and details beautifully. Modern pullovers, cardigans and knitted sets feel premium, cosy and fashionable all at once. 

For us, knitwear is more than a single category. Many looks are built around standout knitwear pieces and completed with perfectly matched trousers, jackets, skirts or denim. This creates versatile Premium Casual outfits that combine comfort and style. 

The model is wearing a cosy jacket with a burgundy knitted jumper underneath.
Knitted dress - bramble berry Knitted dress - bramble berry
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NEWKnitted dress - bramble berry
159,95 €
Slipover - bramble berry Slipover - bramble berry
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NEWSlipover - bramble berry
99,95 €
The model is wearing a dark brown checked coat with a burgundy scarf, jeans and brown loafers.
Knitted vest - bramble berry Knitted vest - bramble berry
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NEWKnitted vest - bramble berry
99,95 €

How to Wear Bordeaux in a Modern Way 

One of Bordeaux's greatest strengths is its versatility. 

Bramble Berry looks especially modern when paired with denim. The combination of rich Bordeaux and authentic denim creates an easy urban look with strong fashion appeal. 

Rose and Pink add a fresh feminine touch and create modern colour combinations. For a calmer and more refined look, Bordeaux works beautifully with Taupe and soft neutral shades. 

For a bold statement, try wearing different Bordeaux and berry tones together. Tonal dressing creates depth and gives any outfit a luxurious feel. 

The model is wearing a puffer jacket with a burgundy cardigan underneath.

Why Bramble Berry Feels So Oui 

Bramble Berry reflects many of the values that define Oui. 

The colour feels positive, confident and modern. It adds character to every look while remaining versatile and wearable. Just like our collections, it combines comfort with style and fashion relevance with timeless quality. 

Together with premium knitwear, innovative materials and perfectly coordinated outfits, Bramble Berry helps create a fashion story that supports women throughout their everyday lives and makes them feel confident and comfortable. 

Our Conclusion: The Colour of the Season Is Bramble Berry 

Bordeaux is one of the most important colours of the season, and Cosmopolitan Muse presents it in a fresh and contemporary way. 

With Bramble Berry, we embrace a shade that combines elegance, confidence and warmth. Together with premium knitwear, heritage-inspired patterns and modern layering looks, it creates versatile Premium Casual outfits full of personality. 

A key colour that not only defines this season but has all the qualities of a future classic. 

Confident. Modern. Bramble Berry. 

FAQ - Bordeaux as a Fashion Trend 

Bordeaux combines elegance, warmth and modern style. It feels premium, versatile and works perfectly with today's fashion trends. 

Bordeaux works especially well with denim, Rose, Pink, Taupe and soft neutral shades. Tonal looks using different berry shades also create a modern and premium appearance. 

Bordeaux is a very versatile colour that complements many skin tones. It feels both elegant and modern and can easily be integrated into an existing wardrobe. 

Bramble Berry is the key colour of the collection. The rich Bordeaux shade adds depth, fashion attitude and a modern feel to the looks. 

The colour highlights textures, yarns and premium materials beautifully. This allows pullovers, cardigans and other knitwear styles to feel even more luxurious and expressive.