LIFE ON THE GO: EVERYDAY LUXURY MEETS MODERN ACTIVE STYLES
Modern everyday life calls for looks that can keep up with everything. With our Life on the Go capsule collection, we combine everyday luxury with sporty ease and modern flexibility. From cosy knitwear and contemporary leggings to versatile layering pieces, each look adapts effortlessly to your day. Stylish and comfortable.
PURPLE TREND COLOUR - THE SHADE REDEFINING AUTUMN
From soft lilac to deep violet, purple is already one of the most exciting colour trends of the season and will become a true highlight this autumn. In our Urban Romance collection, modern shades of purple meet artistic textures, innovative materials and contemporary silhouettes. The result is looks full of depth, character and modern femininity.
URBAN ROMANCE - OUR MODERN TAKE ON ROMANCE
With Urban Romance, we bring together tradition and modernity. Artistic tapestry-inspired designs, contemporary jacquards and expressive shades of violet meet clean silhouettes and innovative materials. The result is a collection that reimagines romantic influences through a modern, urban lens.
POLKA DOTS IN SUMMER - PURE DOTS. PURE ENERGY. ON POINT.
Clean, light and full of energy: this summer, polka dots feel more modern than ever. Inspired by our On Point collection, they combine pared‑back silhouettes with playful movement - for looks that feel effortless yet express a clear attitude.
SUMMER DRESSES 2026 - THE MOST BEAUTIFUL STYLES FOR WARM DAYS
Light, feminine and versatile, summer dresses remain one of the key trends in 2026. In this article, you’ll discover which styles are on trend, how modern cuts feel and how to style summer dresses effortlessly for everyday life and special moments.
SUMMER PRINTS: PATTERNS THAT FEEL LIKE SUMMER 2026
Lobsters, lemons, cherries and starfish bring a sense of lightness to fashion in 2026. In this article, we show which patterns are on trend and how the Off Duty collection brings true holiday vibes into everyday life with playful summer prints.
SUMMER STRIPES & OFF DUTY - STRIPED STYLES WITH A LIGHT FEEL
Stripes that feel like summer and knitwear that feels light and easy. In this article, you’ll discover why striped jumpers fit perfectly with our Off Duty collection and how they carry you through summer in a relaxed, modern way.
LINEN EDIT: HOW TO STYLE THE TREND FABRIC IN SUMMER 2026
Light, breathable and effortlessly elegant – linen is the key fabric for summer 2026. Discover modern silhouettes, relaxed linen trousers, styling tips and versatile looks from the linen edit.
TREND COLOUR 2026 CLOUD DANCER: HOW TO STYLE THE PANTONE SHADE
Minimalist, calm and surprisingly versatile: Cloud Dancer is one of the most exciting colour trends for 2026. This light, elegant shade of white feels modern without being cold and can be effortlessly integrated into any wardrobe. Discover why Cloud Dancer is so relevant right now and how to style it with ease.
THE TOP 7 FASHION TRENDS FOR SPRING & SUMMER 2026
We’ll show you which 7 fashion trends are set to define spring and summer 2026 - and which must-haves you truly need. Plus, easy styling tips!
DARK TREND COLOURS FOR SUMMER? THESE 2 YOU NEED TO KNOW
Dark colours in summer? It might sound unexpected at first - but that’s exactly what makes them feel so modern. Instead of bright, loud tones, the colour trends for 2026 focus on depth, calm and elegance. Dark brown and a rich orange like Radiant Earth show just how stylish darker shades can work in the warmer season.
THE 5 MOST BEAUTIFUL TREND COLOURS FOR SPRING/SUMMER 2026
The trend colours for spring/summer 2026 are here. Soft Blue, Orange, Cloud Dancer, Lila and Terracotta set the tone for the new season. Discover the latest colour trends and how to combine them easily and stylishly.
CLOTHING WITH FLORAL PATTERNS: THE MOST BEAUTIFUL FLORAL STYLES FOR 2026
Discover the most beautiful styles with floral patterns and learn all about the key trends for 2026. Find easy styling tips, modern flower prints and plenty of inspiration for versatile looks and outfits.
PREPPY STYLE: TIMELESS CLASSICS & MODERN STYLING IDEAS
Preppy style is a true classic and is making a modern comeback right now. Discover why the popular college-chic look is so on-trend and how to style it in a chic, effortless way today.
STRIPED JUMPERS: TIMELESS CLASSICS & MODERN STYLING IDEAS
Striped jumpers are true classics that never go out of style. Discover why striped knit jumpers for women are so popular right now – and how to style them in a modern way.
10 KNIT JUMPERS THAT ARE IN FASHION
Whether it’s a classic turtleneck or a preppy-style jumper – here are the key knitwear trends for the autumn/winter season!
Oui x flip*flop
Together, we have designed two exclusive styles that will turn your summer looks into real eye-catchers – shop your favourite style plus matching pieces now!
WHAT OUI WEAR ON VACATION
Are you searching for the perfect outfits for your upcoming holiday? Our colleagues reveal which looks are a must-bring in their suitcases!
PEACH FUZZ: THE COLOUR OF THE YEAR
The sophisticated peach shade stands for warmth and connection - and will take the fashion world by storm this year. We'll show you the most beautiful pieces in this it colour and how you can combine them!
OUI PRESENT: OUR ESSENTIALS
Just as our essentials are the basis of beautiful looks, our employees are the foundation of our company. That's why we brought the two together for the launch of our new essentials - and photographed the pieces on our design team members. Curtain up for our new all-time classics!