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An outfit to kick off the Oui magazine feature ‘Life on the Go’, featuring a hoodie, a checked blouse and leggings

LIFE ON THE GO: EVERYDAY LUXURY MEETS MODERN ACTIVE STYLES

Modern everyday life calls for looks that can keep up with everything. With our Life on the Go capsule collection, we combine everyday luxury with sporty ease and modern flexibility. From cosy knitwear and contemporary leggings to versatile layering pieces, each look adapts effortlessly to your day. Stylish and comfortable. 

A trend feature by Oui on the colour purple, featuring a knitted jumper, scarf and blouse in shades of violet

PURPLE TREND COLOUR - THE SHADE REDEFINING AUTUMN

From soft lilac to deep violet, purple is already one of the most exciting colour trends of the season and will become a true highlight this autumn. In our Urban Romance collection, modern shades of purple meet artistic textures, innovative materials and contemporary silhouettes. The result is looks full of depth, character and modern femininity.

A woman wearing a floral midi dress and a beige waistcoat.

URBAN ROMANCE - OUR MODERN TAKE ON ROMANCE

With Urban Romance, we bring together tradition and modernity. Artistic tapestry-inspired designs, contemporary jacquards and expressive shades of violet meet clean silhouettes and innovative materials. The result is a collection that reimagines romantic influences through a modern, urban lens.

A woman wearing a black jumper and a black-and-white polka-dot skirt is wearing a white shawl with black dots and black fringes over her skirt.

POLKA DOTS IN SUMMER - PURE DOTS. PURE ENERGY. ON POINT. 

Clean, light and full of energy: this summer, polka dots feel more modern than ever. Inspired by our On Point collection, they combine pared‑back silhouettes with playful movement - for looks that feel effortless yet express a clear attitude. 

Model wearing a blue summer dress with a floral pattern

SUMMER DRESSES 2026 - THE MOST BEAUTIFUL STYLES FOR WARM DAYS

Light, feminine and versatile, summer dresses remain one of the key trends in 2026. In this article, you’ll discover which styles are on trend, how modern cuts feel and how to style summer dresses effortlessly for everyday life and special moments.

Various maritime, beach or holiday scenes

SUMMER PRINTS: PATTERNS THAT FEEL LIKE SUMMER 2026 

Lobsters, lemons, cherries and starfish bring a sense of lightness to fashion in 2026. In this article, we show which patterns are on trend and how the Off Duty collection brings true holiday vibes into everyday life with playful summer prints. 

The model is wearing a blue shirt-style top with colourful beach motifs, light blue jeans and a striped vest top

SUMMER STRIPES & OFF DUTY - STRIPED STYLES WITH A LIGHT FEEL

Stripes that feel like summer and knitwear that feels light and easy. In this article, you’ll discover why striped jumpers fit perfectly with our Off Duty collection and how they carry you through summer in a relaxed, modern way. 

A woman in orange trousers and an orange blouse is walking from right to left. The image is slightly blurred due to movement.

LINEN EDIT: HOW TO STYLE THE TREND FABRIC IN SUMMER 2026 

Light, breathable and effortlessly elegant – linen is the key fabric for summer 2026. Discover modern silhouettes, relaxed linen trousers, styling tips and versatile looks from the linen edit.

A cloudy background with a Pantone colour swatch to the left beneath the Cloud Dancer.

TREND COLOUR 2026 CLOUD DANCER: HOW TO STYLE THE PANTONE SHADE

Minimalist, calm and surprisingly versatile: Cloud Dancer is one of the most exciting colour trends for 2026. This light, elegant shade of white feels modern without being cold and can be effortlessly integrated into any wardrobe. Discover why Cloud Dancer is so relevant right now and how to style it with ease. 

A woman is sitting, wearing an open denim jacket over a blouse with a floral print in pastel shades, and matching loose-fitting trousers in the same pattern.

THE TOP 7 FASHION TRENDS FOR SPRING & SUMMER 2026 

We’ll show you which 7 fashion trends are set to define spring and summer 2026 - and which must-haves you truly need. Plus, easy styling tips!

Model wearing a brown jumper and a printed midi skirt

DARK TREND COLOURS FOR SUMMER? THESE 2 YOU NEED TO KNOW

Dark colours in summer? It might sound unexpected at first - but that’s exactly what makes them feel so modern. Instead of bright, loud tones, the colour trends for 2026 focus on depth, calm and elegance. Dark brown and a rich orange like Radiant Earth show just how stylish darker shades can work in the warmer season.

The woman is wearing a white jumper with a blue blouse underneath, a light blue waistcoat and jeans.

THE 5 MOST BEAUTIFUL TREND COLOURS FOR SPRING/SUMMER 2026 

The trend colours for spring/summer 2026 are here. Soft Blue, Orange, Cloud Dancer, Lila and Terracotta set the tone for the new season. Discover the latest colour trends and how to combine them easily and stylishly. 

Woman wearing a black jumper with a colourful floral print.

CLOTHING WITH FLORAL PATTERNS: THE MOST BEAUTIFUL FLORAL STYLES FOR 2026 

Discover the most beautiful styles with floral patterns and learn all about the key trends for 2026. Find easy styling tips, modern flower prints and plenty of inspiration for versatile looks and outfits. 

Woman sitting sideways on a brown armchair wearing a white skirt with a brown and white striped shirt and a brown jacket over it.

PREPPY STYLE: TIMELESS CLASSICS & MODERN STYLING IDEAS

Preppy style is a true classic and is making a modern comeback right now. Discover why the popular college-chic look is so on-trend and how to style it in a chic, effortless way today. 

A woman sits relaxed in an armchair, wearing a red and white striped knitted jumper.

STRIPED JUMPERS: TIMELESS CLASSICS & MODERN STYLING IDEAS

Striped jumpers are true classics that never go out of style. Discover why striped knit jumpers for women are so popular right now – and how to style them in a modern way.

A pile of coloured knitted jumpers in pink, red and white lies on a wooden table, with a pair of folded jeans underneath. To the right are pink corduroy trousers; in the background are a cup and a small plant.

10 KNIT JUMPERS THAT ARE IN FASHION

Whether it’s a classic turtleneck or a preppy-style jumper – here are the key knitwear trends for the autumn/winter season! 

Young woman with a pink dress holds flip*flops with a leopard print and pink straps in her hand. On it are the letters Flip*Flop x Oui, indicating the cooperation between the two companies.

Oui x flip*flop 

Together, we have designed two exclusive styles that will turn your summer looks into real eye-catchers – shop your favourite style plus matching pieces now!

Clothes rail with top, skirt and cardigan in zigzag pattern in various colours such as brown, white, beige and green. In between hangs a blouse and shorts in brown.

WHAT OUI WEAR ON VACATION

Are you searching for the perfect outfits for your upcoming holiday? Our colleagues reveal which looks are a must-bring in their suitcases!  

A woman wears a bright red coat over a pink jumper and light pink trousers.

PEACH FUZZ: THE COLOUR OF THE YEAR

The sophisticated peach shade stands for warmth and connection - and will take the fashion world by storm this year. We'll show you the most beautiful pieces in this it colour and how you can combine them!

A picture from above on folded clothes. A beige cardigan on top, a folded pair of blue jeans on the left and a folded white T-shirt on the right, completed with sunglasses, a bag and sandals.

OUI PRESENT: OUR ESSENTIALS

Just as our essentials are the basis of beautiful looks, our employees are the foundation of our company. That's why we brought the two together for the launch of our new essentials - and photographed the pieces on our design team members. Curtain up for our new all-time classics!

Oui Fashion Trends