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WHATS NEWNew Collection: Amour ClubWinter LooksOccasional DressingDenim StylesNeutral Styles
A woman standing on a step covered with plush beige-brown carpet wears a red and white patterned jumper with a pink heart on the chest and the words JADORE Oui underneath. A blue blouse peeks out from underneath, and jeans complete the look. Amour Club
Woman sits on the floor and wears a lace blouse in black, a matching waistcoat and leather-look trousers, also in black. Late Checkout
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FREYJA PulloverESMY PulloverSIRAH PulloverILAYA CardiganMAYSON Coat
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A woman standing on a step covered with plush beige-brown carpet wears a red and white patterned jumper with a pink heart on the chest and the words JADORE Oui underneath. A blue blouse peeks out from underneath, and jeans complete the look. Amour Club
Woman wearing a red knitted jumper with a white heart motif on the chest, underneath which you can see a blue blouse with heart embroidery, and she is wearing jeans with it. Amour Club
Sitting woman wears a patterned jumper in black, white and pink and black trousers. Late Checkout
Woman sitting wearing a brown checked jacket with gold buttons, underneath a brown turtleneck jumper and jeans trousers. Autumn´s Checklist
Woman with arms up wearing a fluffy burgundy jumper. Café Rouge
Woman with a blue jumper. Cashmere Capsule
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Flyout SALE neuer Farbton SALE

Soft Femininity

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Cozy women's pullover in grey with colorful patterns, perfect for casual wear. Cozy women's pullover in grey with colorful patterns, perfect for casual wear.
Select Size
BESTSELLERPullover - grey red
169,95 €
Color "grey red", Grey
5,0
(4)
Casual women's top: A woman in a gray tank top with lace detailing, perfect for everyday wear. Casual women's top: A woman in a gray tank top with lace detailing, perfect for everyday wear.
Select Size
BESTSELLERKnitted top - grey
99,95 €
Color "grey", Grey
5,0
(2)
Cozy women's pullover in deep burgundy with a relaxed fit and high collar. Cozy women's pullover in deep burgundy with a relaxed fit and high collar.
Select Size
Pullover - bramble berry
129,95 €
Color "bramble berry", Red Color "light beige mel", Beige Color "graphite", Grey
4,3
(3)
Cozy red pullover: A soft, relaxed fit pullover perfect for casual wear. Cozy red pullover: A soft, relaxed fit pullover perfect for casual wear.
Select Size
Pullover - scarlet sage
139,95 €
Color "scarlet sage", Red Color "espresso", Grey
4,5
(8)
Casual women's pullover: Red and white patterned pullover with a high neck and relaxed fit. Casual women's pullover: Red and white patterned pullover with a high neck and relaxed fit.
Select Size
Pullover - red white
139,95 €
Color "red white", Red
Casual women's pullover: A woman in a red and white patterned pullover with a relaxed fit. Casual women's pullover: A woman in a red and white patterned pullover with a relaxed fit.
Select Size
Pullover - white red
129,95 €
Color "white red", Red
Casual women's pullover in soft brown, featuring a relaxed fit and short sleeves. Casual women's pullover in soft brown, featuring a relaxed fit and short sleeves.
Select Size
Pullover - deep chestnut
279,95 €
Color "deep chestnut", Brown Color "bramble berry", Red Color "river stone", Grey
5,0
(3)
Cozy women's pullover in deep burgundy with short sleeves, perfect for casual wear. Cozy women's pullover in deep burgundy with short sleeves, perfect for casual wear.
Select Size
Pullover - bramble berry
279,95 €
Color "bramble berry", Red Color "deep chestnut", Brown Color "river stone", Grey
5,0
(3)
Iconic yarn mix
Cozy women's cardigan in soft pink with a relaxed fit and button closure. Cozy women's cardigan in soft pink with a relaxed fit and button closure.
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LAFONYA Knit jacket - rose red
119,95 €
Color "rose red", rosa Color "light blue white", Blue Color "light camel white", Beige
4,9
(12)
Iconic yarn mix
Stylish women's cardigan in soft pink with textured fabric and button details. Stylish women's cardigan in soft pink with textured fabric and button details.
Select Size
SALECardigan - rose gold
199,95 € 100,00 € -49%
Color "rose gold", rosa
4,8
(4)
Casual women's pullover: A woman in a vibrant red wrap pullover with long sleeves. Casual women's pullover: A woman in a vibrant red wrap pullover with long sleeves.
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SALECardigan - lipstick red
119,95 € 60,00 € -49%
Color "lipstick red", Red
4,8
(11)
Pullover - aurora pink Pullover - aurora pink
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SALEPullover - aurora pink
99,95 € 50,00 € -49%
Color "aurora pink", Pink Color "lipstick red", Red
4,9
(7)
Soft pink pullover with a V-neck and wide sleeves, perfect for a casual yet stylish look. Soft pink pullover with a V-neck and wide sleeves, perfect for a casual yet stylish look.
Select Size
SALEPullover - rose red
139,95 € 70,00 € -49%
Color "rose red", rosa Color "light blue blue", Blue
4,6
(5)
Knit jacket - cloud dancer Knit jacket - cloud dancer
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SALEKnit jacket - cloud dancer
119,95 € 60,00 € -49%
Color "cloud dancer", White Color "pristine", White
5,0
(8)
Elegant women's cardigan in soft cream with a stylish wrap design and tie detail. Elegant women's cardigan in soft cream with a stylish wrap design and tie detail.
Select Size
SALEWrap jacket - offwhite
119,95 € 60,00 € -49%
Color "offwhite", White Color "peach whip", rosa
4,9
(9)
Elegant women's knitted dress in cream with textured patterns, perfect for any occasion. Elegant women's knitted dress in cream with textured patterns, perfect for any occasion.
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SALEKnitted dress - white offwhite
199,95 € 100,00 € -49%
Color "white offwhite", White
5,0
(5)
Pullover - light blue white Pullover - light blue white
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SALEPullover - light blue white
119,95 € 60,00 € -49%
Color "light blue white", Blue
4,0
(4)
Light pink pullover: A stylish women's pullover with a loose knit design, perfect for layering. Light pink pullover: A stylish women's pullover with a loose knit design, perfect for layering.
Select Size
SALEPullover - coral punch
129,95 € 65,00 € -49%
Color "coral punch", rosa
4,5
(11)
Pullover - aurora pink Pullover - aurora pink
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SALEPullover - aurora pink
99,95 € 50,00 € -49%
Color "aurora pink", Pink Color "lipstick red", Red Color "salty caramel", Brown
4,4
(8)
Stylish women's pullover: Cream-colored knit with a V-neck and gathered detail for a chic look. Stylish women's pullover: Cream-colored knit with a V-neck and gathered detail for a chic look.
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SALEPullover - white offwhite
139,95 € 70,00 € -49%
Color "white offwhite", White
5,0
(3)
Elegant women's pullover: Soft pink wrap design with ribbed texture and tie detail. Elegant women's pullover: Soft pink wrap design with ribbed texture and tie detail.
Select Size
SALEWrap jacket - peach whip
119,95 € 60,00 € -49%
Color "peach whip", rosa Color "offwhite", White
4,9
(9)
Midi skirt - fungi Midi skirt - fungi
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Midi skirt - fungi
149,95 €
Color "fungi", Brown
5,0
(2)
Casual women's blouse: White shirt with red lips pattern, featuring a classic collar and button-up design. Casual women's blouse: White shirt with red lips pattern, featuring a classic collar and button-up design.
Select Size
Blouse - white red
99,95 €
Color "white red", White
5,0
(2)
Cozy women's pullover in deep burgundy, featuring a relaxed fit and soft texture. Cozy women's pullover in deep burgundy, featuring a relaxed fit and soft texture.
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Pullover - bramble berry
379,95 €
Color "bramble berry", Red Color "river stone", Grey
Maxi skirt - espresso Maxi skirt - espresso
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Maxi skirt - espresso
119,95 €
Color "espresso", Brown Color "burnt olive", Green
4,8
(11)
Light beige blouse with a bow tie detail, perfect for casual wear. Light beige blouse with a bow tie detail, perfect for casual wear.
Select Size
Blouse - fungi
99,95 €
Color "fungi", Brown Color "darkblue", Blue
4,8
(13)
Blouse - rose white Blouse - rose white
Select Size
SALEBlouse - rose white
119,95 € 60,00 € -49%
Color "rose white", Pink
Culotte - cloud dancer Culotte - cloud dancer
Select Size
SALECulotte - cloud dancer
149,95 € 75,00 € -49%
Color "cloud dancer", White
4,3
(4)
Pure Linen
Culotte - powder blue Culotte - powder blue
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SALECulotte - powder blue
149,95 € 75,00 € -49%
Color "powder blue", Blue
5,0
(1)
Stylish women's top: Bright red sleeveless top with intricate cut-out design and side ties. Stylish women's top: Bright red sleeveless top with intricate cut-out design and side ties.
Select Size
SALETop - lipstick red
119,95 € 60,00 € -49%
Color "lipstick red", Red
5,0
(3)
Flowy A-line skirt in soft blue, perfect for casual wear. Flowy A-line skirt in soft blue, perfect for casual wear.
Select Size
SALEMaxi skirt - ocean blue
119,95 € 60,00 € -49%
Color "ocean blue", Blue
4,4
(5)
Top - bramble berry Top - bramble berry
Select Size
SALETop - bramble berry
59,95 € 30,00 € -49%
Color "bramble berry", Red Color "cloud dancer", White Color "gardenia", White
4,8
(11)
Pure Linen
Blouse - powder blue Blouse - powder blue
Select Size
SALEBlouse - powder blue
159,95 € 80,00 € -49%
Color "powder blue", Blue
5,0
(1)
Casual women's blouse: White shirt with red floral embroidery and puff sleeves. Casual women's blouse: White shirt with red floral embroidery and puff sleeves.
Select Size
SALEBlouse - white red
129,95 € 65,00 € -49%
Color "white red", White
5,0
(3)
Lightweight women's tunic in white with blue beach-themed prints, featuring a relaxed fit and long sleeves. Lightweight women's tunic in white with blue beach-themed prints, featuring a relaxed fit and long sleeves.
Select Size
SALETunic - optic white
129,95 € 65,00 € -49%
Color "optic white", White
5,0
(5)
Polo Shirt - cloud dancer Polo Shirt - cloud dancer
Select Size
SALEPolo Shirt - cloud dancer
89,95 € 45,00 € -49%
Color "cloud dancer", White
5,0
(4)
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Delicate shades, feminine silhouettes & timeless elegance

Feminine lightness for your wardrobe

Soft fabrics, flowing silhouettes, and delicate colours – the new soft femininity collection brings pure elegance to your wardrobe. Whether it’s airy blouses, charming knitted pullovers, or flowing skirts – every piece exudes lightness and feminine sophistication.

The combination of gentle cream and blush tones adds a delicate touch to your outfit. Perfect for romantic looks that accompany you throughout the day – from casual to elegant.

These must-haves belong in your soft femininity capsule wardrobe

- Fine Knitwear & Cardigans – Cosy knitted cardigans and lightweight pullovers for the perfect layered look. Discover more knitwear here

- Flowing Skirts & Dresses – Feminine shapes that flatter your silhouette. Explore pleated skirts, airy dresses, and soft trousers for your perfect look. Find more dresses here

- Blouses & TopsTops – Delicate lace, light fabrics, and soft colour hues – a touch of romance for your wardrobe. Shop blouses now

How to style the soft femininity look

- Romantic & Playful: Pair a pleated skirt with a light knitted pullover in soft blush for a harmonious outfit.

- Casual Chic: A light blouse combined with pastel-coloured trousers is perfect for an elegant daytime look.

- Elegant Layered Looks: A cream cardigan over a slip dress creates a modern yet feminine look.

Discover the collection now and find your new favourite pieces for a soft, feminine style

KNIT. PASSION. LOVE.

You can reach our service team

Mon-Fri from 9:00 a.m. to 7:00 p.m
Sa from 9:00 a.m. to 4:00 p.m,

contact@oui.com +49 (0)89 - 904 06 868 +49 (0)89 - 904 06 868 Contact form
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