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The woman sitting on the side is wearing a brown jacket, underneath which she has a brown and white shirt with a blouse underneath, paired with a denim skirt. Campus Club
A woman wears a grey, casual knitted jumper, paired with a silver, knee-length skirt with a front slit and glittery pumps. Sheer Delight
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The woman sitting on the side is wearing a brown jacket, underneath which she has a brown and white shirt with a blouse underneath, paired with a denim skirt. Campus Club
Woman wearing a brown and white shirt with a blouse underneath and a denim skirt. Campus Club
A woman wears a cream-white chiffon blouse with a long tie bow, topped with a textured, sleeveless knitted waistcoat with buttons. She pairs this with light-coloured, matching trousers. Sheer Delight
Woman wearing a red knitted jumper with a white heart motif on the chest, underneath which you can see a blue blouse with heart embroidery, and she is wearing jeans with it. Amour Club
Sitting woman wears a patterned jumper in black, white and pink and black trousers. Late Checkout
Woman sitting wearing a brown checked jacket with gold buttons, underneath a brown turtleneck jumper and jeans trousers. Autumn´s Checklist
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Flyout SALE neuer Farbton SALE

Boho & Western Styles Reimagined

Free spirit meets fashion – rediscover Western charm

Experience our modern interpretation of the Western look – inspired by endless desert roads, cactus landscapes and the feeling of absolute freedom. Boho vibes combined with a touch of rebellion, denim with feminine sophistication: these styles are more than just fashion – they are a statement!

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Cozy women's pullover in soft white, featuring a fluffy texture and relaxed fit. Cozy women's pullover in soft white, featuring a fluffy texture and relaxed fit.
Select Size
SALEPullover - whitecap gray
119,95 € 60,00 € -49%
Color "whitecap gray", Beige Color "sepia rose", Pink Color "khaki", Green
4,7
(10)
Casual women's cardigan: A light beige knit cardigan with fringe details and pockets. Casual women's cardigan: A light beige knit cardigan with fringe details and pockets.
Select Size
SALECardigan - light beige mel
199,95 € 100,00 € -49%
Color "light beige mel", Beige
5,0
(1)
Casual women's pullover: Navy blue with intricate white patterns, perfect for a relaxed look. Casual women's pullover: Navy blue with intricate white patterns, perfect for a relaxed look.
Select Size
SALEPullover - blue blue
149,95 € 75,00 € -49%
Color "blue blue", Blue
4,8
(6)
Casual women's pullover: White and blue patterned pullover with fringes, perfect for a relaxed look. Casual women's pullover: White and blue patterned pullover with fringes, perfect for a relaxed look.
Select Size
SALEPullover - white blue
159,95 € 80,00 € -49%
Color "white blue", White
5,0
(2)
Pullover - white blue Pullover - white blue
Select Size
SALEPullover - white blue
139,95 € 70,00 € -49%
Color "white blue", White
4,6
(11)
Stylish women's pullover: Cream-colored, textured knit design with long sleeves. Stylish women's pullover: Cream-colored, textured knit design with long sleeves.
Select Size
SALEPullover - gardenia
139,95 € 70,00 € -49%
Color "gardenia", Beige
4,8
(6)
Casual women's cardigan: A white knitted cardigan with ties at the front, perfect for layering. Casual women's cardigan: A white knitted cardigan with ties at the front, perfect for layering.
Select Size
SALECardigan - gardenia
129,95 € 65,00 € -49%
Color "gardenia", White
4,8
(5)
Stylish women's cardigan: Cream with navy patterns, perfect for layering and adding warmth. Stylish women's cardigan: Cream with navy patterns, perfect for layering and adding warmth.
Select Size
SALECardigan - white blue
159,95 € 80,00 € -49%
Color "white blue", White
4,8
(5)
WIDE LEG jeans - blue denim WIDE LEG jeans - blue denim
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NEWWIDE LEG jeans - blue denim
139,95 €
Color "blue denim", Blue
Jacket - fondue fudge Jacket - fondue fudge
Select Size
NEWJacket - fondue fudge
199,95 €
Color "fondue fudge", Brown
Slip-on trousers - fondue fudge Slip-on trousers - fondue fudge
Select Size
NEWSlip-on trousers - fondue fudge
129,95 €
Color "fondue fudge", Brown
Dress - black offwhite Dress - black offwhite
Select Size
NEWDress - black offwhite
159,95 €
Color "black offwhite", Grey
Stylish women's blouse: A navy shirt with intricate white patterns, perfect for casual wear. Stylish women's blouse: A navy shirt with intricate white patterns, perfect for casual wear.
Select Size
SALEBlouse - dark blue blue
119,95 € 60,00 € -49%
Color "dark blue blue", Blue
4,3
(7)
Shawl - dark blue blue Shawl - dark blue blue
Select Size
SALEShawl - dark blue blue
39,95 € 20,00 € -49%
Color "dark blue blue", Blue
5,0
(1)
HIGH RISE jeans - blue HIGH RISE jeans - blue
Select Size
SALEHIGH RISE jeans - blue
149,95 € 75,00 € -49%
Color "blue", Blue
2,0
(1)
Stylish women's faux leather jacket in beige with soft lining and pockets. Stylish women's faux leather jacket in beige with soft lining and pockets.
Select Size
SALEFaux leather jacket - camel white
249,95 € 125,00 € -49%
Color "camel white", Brown
5,0
(1)
100% Organic Cotton
Casual women's T-shirt: White shirt with a cactus print and relaxed fit. Casual women's T-shirt: White shirt with a cactus print and relaxed fit.
Select Size
SALET-shirt - cloud dancer
59,95 € 30,00 € -49%
Color "cloud dancer", White
Stylish women's T-shirt: White top with a unique crochet pocket detail, perfect for casual wear. Stylish women's T-shirt: White top with a unique crochet pocket detail, perfect for casual wear.
Select Size
SALET-shirt - optic white
69,95 € 35,00 € -49%
Color "optic white", White
5,0
(1)
Denim skirt - blue denim Denim skirt - blue denim
Get notified
COMING SOONDenim skirt - blue denim
139,95 €
Color "blue denim", Blue
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Key pieces with boho charm and western coolness



Our new arrivals combine authentic elements such as fringes, prairie prints, bandana patterns and studs with modern silhouettes:

Fringed cardigans: urban boho for Layering looks


Denim looks with character: barrel fit, palazzo or destroyed – this is modern western style


Blouses & dresses with prairie flair: playful, flowing and perfect for the city western look


Western-inspired shirts & tops: with photo prints or hand-drawn motifs – this is rodeo romance!

Boho meets Western: Discover denim, fringes & prairie prints in Rodeo Romance style. Shop the latest Western looks now & experience the spirit of freedom!

KNIT. PASSION. LOVE.

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contact@oui.com +49 (0)89 - 904 06 868 +49 (0)89 - 904 06 868 Contact form
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