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WHATS NEWNew Collection: Amour ClubWinter LooksOccasional DressingDenim StylesNeutral Styles
A woman standing on a step covered with plush beige-brown carpet wears a red and white patterned jumper with a pink heart on the chest and the words JADORE Oui underneath. A blue blouse peeks out from underneath, and jeans complete the look. Amour Club
Woman sits on the floor and wears a lace blouse in black, a matching waistcoat and leather-look trousers, also in black. Late Checkout
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A woman standing on a step covered with plush beige-brown carpet wears a red and white patterned jumper with a pink heart on the chest and the words JADORE Oui underneath. A blue blouse peeks out from underneath, and jeans complete the look. Amour Club
Woman wearing a red knitted jumper with a white heart motif on the chest, underneath which you can see a blue blouse with heart embroidery, and she is wearing jeans with it. Amour Club
Sitting woman wears a patterned jumper in black, white and pink and black trousers. Late Checkout
Woman sitting wearing a brown checked jacket with gold buttons, underneath a brown turtleneck jumper and jeans trousers. Autumn´s Checklist
Woman with arms up wearing a fluffy burgundy jumper. Café Rouge
Woman with a blue jumper. Cashmere Capsule
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Flyout SALE neuer Farbton SALE

Boho & Western Styles Reimagined

Free spirit meets fashion – rediscover Western charm

Experience our modern interpretation of the Western look – inspired by endless desert roads, cactus landscapes and the feeling of absolute freedom. Boho vibes combined with a touch of rebellion, denim with feminine sophistication: these styles are more than just fashion – they are a statement!

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Pullover - white blue Pullover - white blue
Select Size
BESTSELLERPullover - white blue
139,95 €
Color "white blue", White
4,9
(8)
Casual women's cardigan: Navy blue with white patterns, featuring a fringed front. Casual women's cardigan: Navy blue with white patterns, featuring a fringed front.
Select Size
BESTSELLERCardigan - dark blue white
159,95 €
Color "dark blue white", Blue
5,0
(5)
Casual women's pullover: Navy blue with intricate white patterns, perfect for a relaxed look. Casual women's pullover: Navy blue with intricate white patterns, perfect for a relaxed look.
Select Size
Pullover - blue blue
149,95 €
Color "blue blue", Blue
4,8
(5)
Casual women's pullover in navy with two front pockets, perfect for everyday wear. Casual women's pullover in navy with two front pockets, perfect for everyday wear.
Select Size
Pullover - darkblue
119,95 €
Color "darkblue", Blue
5,0
(4)
Cozy women's pullover in soft white, featuring a fluffy texture and relaxed fit. Cozy women's pullover in soft white, featuring a fluffy texture and relaxed fit.
Select Size
Pullover - whitecap gray
119,95 €
Color "whitecap gray", Beige Color "sepia rose", Pink
4,6
(7)
Casual women's cardigan: Soft beige cardigan with frayed edges and button details. Casual women's cardigan: Soft beige cardigan with frayed edges and button details.
Select Size
Knit jacket - beigemel
199,95 €
Color "beigemel", Brown
5,0
(2)
Casual women's cardigan: A light beige knit cardigan with fringe details and pockets. Casual women's cardigan: A light beige knit cardigan with fringe details and pockets.
Select Size
Cardigan - light beige mel
199,95 €
Color "light beige mel", Beige
5,0
(1)
Casual women's pullover: White and blue patterned pullover with fringes, perfect for a relaxed look. Casual women's pullover: White and blue patterned pullover with fringes, perfect for a relaxed look.
Select Size
Pullover - white blue
159,95 €
Color "white blue", White
5,0
(2)
Casual women's cardigan: A white knitted cardigan with ties at the front, perfect for layering. Casual women's cardigan: A white knitted cardigan with ties at the front, perfect for layering.
Select Size
Cardigan - gardenia
129,95 €
Color "gardenia", White
4,8
(4)
Stylish women's knitted pants with a zigzag pattern in earthy tones, perfect for casual wear. Stylish women's knitted pants with a zigzag pattern in earthy tones, perfect for casual wear.
Select Size
SALEKnitted trousers - light stone green
159,95 € 80,00 € -49%
Color "light stone green", Beige
5,0
(3)
Stylish women's cardigan: Cream with navy patterns, perfect for layering and adding warmth. Stylish women's cardigan: Cream with navy patterns, perfect for layering and adding warmth.
Select Size
SALECardigan - white blue
159,95 € 80,00 € -49%
Color "white blue", White
4,8
(5)
Stylish women's pullover: Cream-colored, textured knit design with long sleeves. Stylish women's pullover: Cream-colored, textured knit design with long sleeves.
Select Size
SALEPullover - gardenia
139,95 € 70,00 € -49%
Color "gardenia", Beige
4,8
(6)
Casual women's pullover: Blue striped pullover with fringe detailing, perfect for relaxed outfits. Casual women's pullover: Blue striped pullover with fringe detailing, perfect for relaxed outfits.
Select Size
SALEPullover - blue blue
149,95 € 75,00 € -49%
Color "blue blue", Blue
Outdoor jacket - stone green Outdoor jacket - stone green
Select Size
Outdoor jacket - stone green
349,95 €
Color "stone green", Beige
5,0
(1)
Stylish women's blouse: A navy shirt with intricate white patterns, perfect for casual wear. Stylish women's blouse: A navy shirt with intricate white patterns, perfect for casual wear.
Select Size
Blouse - dark blue blue
119,95 €
Color "dark blue blue", Blue
4,2
(6)
Stylish women's faux leather jacket in beige with soft lining and pockets. Stylish women's faux leather jacket in beige with soft lining and pockets.
Select Size
Faux leather jacket - camel white
249,95 €
Color "camel white", Brown
5,0
(1)
Maxi dress: A woman in a flowing, patterned maxi dress with long sleeves and a high neckline. Maxi dress: A woman in a flowing, patterned maxi dress with long sleeves and a high neckline.
Select Size
Maxi dress - dark blue blue
199,95 €
Color "dark blue blue", Blue
4,7
(3)
HIGH RISE jeans - blue HIGH RISE jeans - blue
Select Size
HIGH RISE jeans - blue
149,95 €
Color "blue", Blue
2,0
(1)
100% Organic Cotton
Casual women's T-shirt: White shirt with a cactus print and relaxed fit. Casual women's T-shirt: White shirt with a cactus print and relaxed fit.
Select Size
T-shirt - cloud dancer
59,95 €
Color "cloud dancer", White
Casual women's T-shirt: White tee featuring a stylish graphic print of a woman in a hat. Casual women's T-shirt: White tee featuring a stylish graphic print of a woman in a hat.
Select Size
T-shirt - cloud dancer
59,95 €
Color "cloud dancer", White
4,8
(6)
Stylish women's T-shirt: White top with a unique crochet pocket detail, perfect for casual wear. Stylish women's T-shirt: White top with a unique crochet pocket detail, perfect for casual wear.
Select Size
SALET-shirt - optic white
69,95 € 35,00 € -49%
Color "optic white", White
5,0
(1)
Shawl - dark blue blue Shawl - dark blue blue
Select Size
SALEShawl - dark blue blue
39,95 € 20,00 € -49%
Color "dark blue blue", Blue
Casual women's jeans barrel: Light blue, wide-leg design with a relaxed fit. Casual women's jeans barrel: Light blue, wide-leg design with a relaxed fit.
Get notified
SOLD OUTJeans Barrel - blue denim
159,95 €
Color "blue denim", Blue
5,0
(2)
Light cream blouse with a tie detail and lace design, perfect for casual wear. Light cream blouse with a tie detail and lace design, perfect for casual wear.
Get notified
SOLD OUTBlouse - whitecap gray
119,95 €
Color "whitecap gray", Beige Color "sepia rose", Pink Color "black", Black
5,0
(2)
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Key pieces with boho charm and western coolness



Our new arrivals combine authentic elements such as fringes, prairie prints, bandana patterns and studs with modern silhouettes:

Fringed cardigans: urban boho for Layering looks


Denim looks with character: barrel fit, palazzo or destroyed – this is modern western style


Blouses & dresses with prairie flair: playful, flowing and perfect for the city western look


Western-inspired shirts & tops: with photo prints or hand-drawn motifs – this is rodeo romance!

Boho meets Western: Discover denim, fringes & prairie prints in Rodeo Romance style. Shop the latest Western looks now & experience the spirit of freedom!

KNIT. PASSION. LOVE.

You can reach our service team

Mon-Fri from 9:00 a.m. to 7:00 p.m
Sa from 9:00 a.m. to 4:00 p.m,

contact@oui.com +49 (0)89 - 904 06 868 +49 (0)89 - 904 06 868 Contact form
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