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2Col Magazinbeitrag Lena Terlutter


Vacation mode: on! Influencer Lena Terlutter has packed her highlights from the Vitamin Sea collection into her suitcase and styled them for us in a Mediterranean setting. 

2Col Rezept

Recipe: Lemon and olive spaghetti 

This pasta dish is our colleague Inga's speciality, because it tastes so wonderfully like Italian summer that you simply have to love it. Get your cooking utensils ready - for the tastiest pasta ever and plenty of Amalfi vibes. 

Influencer Edit Cafe Paris - Teaser

The Influencer Edit

Along with our Café Paris capsule, our influencers show you how they style the French-inspired cardigans for their coffee run.

2Col top5 Cafe pARIS

Top 5: Cafés in Paris

Join us on a trip to the French capital: we reveal our favourite spots for really good coffee, croissants and more - tested by us and found to be formidable!



We celebrate Valentine's Day together with influencer Ira Meindl. She presents her favourite looks for the day of love and beyond: from trench coats, T-shirts with heart motifs and denim to iconic yarn mix jumpers and cotton mix suit pants. 

2Col Makeup x Valentinsday x LoveLetter

Valentine’s Day Make-up

No matter how you celebrate Valentine's Day - with this simple 5-step make-up tutorial and the right outfit, it's guaranteed to be something really special!

peach Fuzz - Magazin - 2Col

Peach Fuzz: the colour of the year 2024

The sophisticated peach shade stands for warmth and connection - and will take the fashion world by storm this year. We'll show you the most beautiful pieces in this it colour and how you can combine them!

Our Essentials - Groupfoto Team Oui

Oui present: Our essentials

Just as our essentials are the basis of beautiful looks, our employees are the foundation of our company. That's why we brought the two together for the launch of our new essentials - and photographed the pieces on our design team members. Curtain up for our new all-time classics!

Laundrycare Guide

Laundrycare Guide

How do I wash viscose? How do I dry silk properly? Whichever questions you might have about taking care of your favourite garments, we got the answers! In our detailed laundry care guide, we will tell you everything you want to know about washing, drying, ironing, steaming and co.

Iconic yarn mix

Iconic yarn mix

Creating innovative knitwear pieces that inspire and enhance personal style is our mission. That's why we knit daily and test new twists to develop something unique, like our iconic yarn mix.

Back to Office: Influencer Week

Influencer Week

What makes our return to the office after the summer vacation all the more exciting? The right office looks! That's why, during our Influencer Week from September 11 to 15, each day one of our Oui Family members will be presenting her personal on-duty style. From pinstripe suits to knitted sets to cotton shirts and vests: the perfect inspiration for your work wardrobe, preparing you for all your upcoming projects and deals to close!

Meet Ela

Effortless Ela

Cool, edgy, with lots of oversized and layered looks – Elas style is definitely unique. On her Instagram account @stilblock, she shares her casual outfits with over 35,000 followers on a daily basis. In an exklusive interview, we asked her everything you’ll need to know: How did it all start in the first place? What does her life look like, apart from Instagram? What’s her best fashion advice?

Meet Jonny

I'm fascinated by surprises

We paid our longtime campaign photographer Johannes Graf, aka Jonny, a visit in his Munich-based studio. He talked to us about his fascination for analog photography, the smell of wood and his desire to do something useful for society.



Inspired by our Bonfire Bazaar collection, travel blogger Yvonne from @lovelyforliving gives you an exclusive tour through Marrakesh and reveals the most breathtaking sights, tastiest food spots and need-to-know-facts.

Artist Edit


Oui celebrate art! From painters for whom dreams are the starting point of their work to authors who deal with the modern world of work: We take our Atelier Azur collection as an opportunity to introduce you to the works of six young female artists who captivate us and who you should definitely get to know. Raise the curtain on our artists!

Oui Magazine

Experience our brand, up close and personal!

Dive into the fascinating world of Oui with our new magazine! Captivating stories, exciting features, extraordinary people, all revolving around what we love most: Fashion.

The magazine tells you everything you’ll want to know about us: The people behind the brand, our long-term partners, influencers and simply everyone who is part of our big #OuiFamily – the spotlight is theirs.

Artists who tell us about their work, travel bloggers who enchant us by sharing glimpses into foreign cultures, long-standing partners that help up bring our visions to life, influencers who love Oui as much as we do and style our collection in their own, unique way.

Within our newly created magazin space, we would love to keep sharing brand-new insights and looks behind the scenes with you, allowing you to experience our brand up close and personal. With articles, interviews and features, as positive, life-affirming and exciting as we are. Oui - where stories come to life!